Google is found guilty of operating an ad-tech monopoly
A U.S. federal judge ruled that Google illegally monopolized key segments of the digital advertising market. The court found that Google used anticompetitive practices to dominate the publisher ad server and ad exchange markets, violating the Sherman Antitrust Act. This decision marks a significant legal setback for Google, following a previous ruling against its search business. The court will determine remedies in a future hearing, which could include structural changes to Google’s ad tech operations. Read more from AdExchanger.
Total TV sinks 6% in March, streamers gain again
In March 2025, total TV usage in the U.S. declined by 6%, reflecting seasonal patterns. However, streaming platforms continued their upward trajectory, increasing their share to a record 43.8%. Nielsen data indicates that the top 10 most-watched streaming titles spanned seven different platforms, showcasing the diverse content offerings that are attracting viewers. Read more from MediaDailyNews.
CTV and audio could weather the tariff storm better than social media, IAB survey finds
A recent IAB survey shows that advertisers are less likely to reduce spending on connected TV (CTV) and digital audio compared to other channels. Only 12% and 14% of respondents, respectively, would cut budgets in these areas. The resilience of CTV and audio is attributed to their precise targeting capabilities and growing adoption of programmatic advertising, making them valuable channels for advertisers. Read more from The Current.
Retail media’s next chapter won’t be one-size-fits-all
As retail media matures, networks are beginning to refine their strategies to align with their individual strengths and the specific needs of their audience. While large platforms continue to lead, emerging players are focusing on differentiated approaches and tailored offerings. This next phase presents an opportunity for retailers to innovate and carve out unique value in the growing retail media ecosystem. Read more from eMarketer.
How retailers are connecting with younger shoppers
Retailers are adjusting their strategies to better engage Gen Z and Gen Alpha, blending physical retail with digital touchpoints. Brands like Sephora, Foot Locker, and Coach are creating interactive, personalized experiences aimed at appealing to these younger, digitally native consumers. Read more from Retail Dive.
