Meta to overtake Google in ad revenues for the first time ever
eMarketer projects Meta will surpass Google in digital ad revenue, driven by growth in social, video, and AI-powered ad tools. The shift signals changing advertiser priorities toward platforms that blend discovery with performance. Read more from eMarketer.
Netflix to refocus on ads, content after failed Warner Bros bid
Netflix is doubling down on advertising and content investment after stepping back from a Warner Bros deal. The company is emphasizing its ad-supported tier and more disciplined spending as it looks to drive long-term profitability. Read more from Reuters.
TikTok adds new AI video generation to publisher toolkit
TikTok is expanding its Symphony platform with AI-powered video generation tools designed to help brands create and scale content more efficiently. The update reflects the platform’s push to embed AI deeper into its advertising ecosystem. Read more from Social Media Today.
Google replacing dynamic search ads with “AI Max”
Google plans to transition Dynamic Search Ads to its AI Max for Search platform, shifting toward more automated, intent-driven campaign management. Early data suggests improved conversion performance as the system adapts in real time. Read more from MediaPost.
NBA viewership up 16% in year 1 of new media deal
The NBA is seeing strong early returns from its new media rights deals, with national game viewership up 16% year over year. Expanded distribution, including broadcast and streaming, is helping drive the league’s highest audience levels in years. Read more from Front Office Sports.
