Audio and retail are getting in tune with one another
In September, eMarketer projected that digital audio would account for a fifth of time spent with digital media in the U.S. this year. For advertisers, that should be music to their ears. But while connected TV (CTV), for instance, has become a fast-growing digital channel for advertisers, there is still plenty of untapped potential for audio. Audio may capture 20% of digital media consumption this year, but the Interactive Advertising Bureau projects that the channel would account for just 7.4 % of ad spend. Industry experts The Current spoke with suggest that retail media networks can help propel programmatic audio as the next essential advertising channel, and that retail media networks (RMNs) and audio platforms are already starting to strike up a harmonious relationship to take advantage of the opportunities there. Read more from The Current.
Fox’s AdRise Expands To Cross-Media Inventory, On All Platforms
Fox Corp.’s AdRise — its ad technology platform for CTV and linear TV ad inventory — will expand beyond its Tubi business to include all Fox-owned platforms: Fox Sports, Fox Entertainment, and Fox News Media. AdRise will be the technology platform for its newly launched OneFox audience network. AdRise allows advertisers to access inventory information for planning against streaming and linear TV-video content across TV operating systems, web-based, gaming and mobile device platforms. Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox, in a release said: “We’ve increased our focus and investment in ad tech to develop the tools brands need for today’s evolving environment.” Read more from Media Post.
What Is The Future Of Dynamic Creative Optimization (DCO)?
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads in real time. DCO has been around for a long time, but it’s still popular with marketers. It has evolved over the past few years to incorporate generative AI. And although upcoming signal loss may challenge all the ways advertisers can optimize their ads, creative remains a key lever that brands can pull to improve performance. Read more from AdExchanger.
Social media and streaming apps drive rapid growth in video ads
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues. Read more from Insider Intelligence.
Another Ratings Record Falls as Iowa Advances to the Final Four
LSU–Iowa lived up to the hype, as a record crowd tuned in to watch the rematch of last year’s women’s Division I basketball championship. According to Nielsen live-plus-same-day data, Caitlin Clark’s 41-point performance helped ESPN scare up 12.3 million viewers on Monday night, making this the most-watched women’s hoops telecast in history. The previous record, set in the dark days before the people meter era, was posted by CBS; its broadcast of USC’s 69-67 victory over Louisiana Tech in the 1983 title game averaged 11.8 million viewers. When last the Tigers and Hawkeyes met, their testy title tilt averaged 9.92 million viewers on ABC, which set a high-water mark for the modern Nielsen era (1988-present). Read more from Sportico.
