Eight out of ten PMax advertisers are now running CTV ads
About 80% of advertisers using Google Performance Max campaigns are now incorporating connected TV ads. The shift shows CTV becoming a standard part of automated, cross-channel ad strategies beyond search and display. Read more from Search Engine Land.
‘There’s no playbook’: Inside Netflix’s quest to double ad revenue to $3 billion
Netflix is aiming to double its ad revenue to $3 billion while experimenting with formats, measurement, and programmatic access. Executives say there is no clear roadmap as the company balances monetization with the subscriber experience. Read more from The Current.
YouTube surpasses combined ad buys of several other companies
YouTube has surpassed the combined ad spend directed toward major media companies like Disney, Paramount, and NBCUniversal. The milestone reflects how digital video platforms are capturing budgets that once went to traditional TV. Read more from MediaDailyNews.
IAB proposes new payment rules for AI content access
The IAB has introduced a proposed framework for compensating publishers when their content is used by AI systems. The plan outlines licensing and payment models designed to support a more sustainable AI content ecosystem. Read more from MarTech.
Study: Women’s sports outperform prime time TV
New research shows women’s sports are outperforming traditional prime-time TV in engagement metrics like loyalty and social interaction. Advertisers are seeing stronger brand recall tied to these growing audiences. Read more from TVTechnology.
