Streamers to surpass broadcasters in global content spending in 2025
Global content spending is projected to reach $248 billion in 2025, with streaming services’ investments surpassing commercial broadcasters for the first time. Streamers are expected to allocate $95 billion to content, strategically focusing on digital platforms. This is a first in the new era of streaming content. The media landscape continues to evolve as streaming platforms prioritize content investment to attract and retain subscribers. Read more from TV Technology.
YouTube 12-month ad spend soars 20%, could go higher
According to recent research and estimates, YouTube’s advertising revenue surged by 20%, with non-advertising income, including subscriptions, rising 38%. The platform accounted for 21% of streaming minutes in 2024, surpassing competitors like Netflix and Disney. Notably, viewership among adults aged 65 and older increased by 32%, indicating a diversifying audience base. Read more from TelevisionNewsDaily.
The top 5 search innovations consumers are looking for: survey
A recent survey by adMarketplace, Veridata, and TEAM LEWIS found that consumers are most interested in real-time search results and more relevant product recommendations. While AI-powered and augmented reality features were less of a priority, they still ranked among the top innovations users hope to see. Read more from eMarketer.
73% of personal care shoppers say open internet ads sway purchase decisions
A recent survey by The Trade Desk Intelligence and PA Consulting reveals that 73% of personal care and beauty shoppers feel more confident in their purchasing decisions when influenced by open internet ads. These consumers are 34% more likely to conduct product research on open internet channels, such as independent websites and streaming platforms, rather than on social media networks. Read more from The Current.
NFL may opt-out of media rights deals: sources
The NFL is reportedly poised to exercise its opt-out clauses in current media rights agreements with Amazon, CBS, ESPN, Fox, and NBC, potentially concluding these contracts after the 2029 season instead of 2033. This strategic move aims to capitalize on the league’s unparalleled viewership and the escalating value of live sports broadcasting. Read more from Front Office Sports.
