Consumers turn to AI for advice, less for management: study
New research shows consumers are increasingly using AI as a daily assistant for tasks like planning and writing, but remain hesitant to trust it with major life decisions. The findings highlight a growing comfort with AI in low-risk scenarios, while a trust gap persists for higher-stakes use. Read more from MediaPost.
AI-generated content projected to account for 40% of video ads by year-end
Generative AI is rapidly becoming a core tool in video advertising, with most ad buyers now using it to scale creative production. Industry forecasts suggest AI-generated assets could make up nearly half of all video ad inventory by the end of 2026. Read more from Social Media Today.
Retail media’s offsite opportunities require measurement and careful planning
As retail media expands beyond owned platforms, brands are gaining access to broader reach but facing increased measurement complexity. Experts say success will depend on stronger attribution models that move beyond last-click to capture full-funnel impact. Read more from eMarketer.
Federal judge pauses Nexstar/Tegna merger
A federal judge has temporarily halted Nexstar’s $6.2 billion acquisition of Tegna following an antitrust challenge. The decision delays integration efforts and signals continued regulatory scrutiny around media consolidation. Read more from TV Technology.
NFL annual meeting to tackle media rights
NFL owners are meeting to discuss key issues including the future of media rights and potential expansion into local streaming for preseason games. The conversations follow a season of strong viewership and could shape upcoming broadcast strategies. Read more from Front Office Sports.
