Google tests AI mode with reasoning, thinking, and multimodal queries
Google has introduced an experimental “AI Mode” in its search engine, offering users AI-generated summaries with advanced reasoning and multimodal capabilities. This feature, accessible through a new tab in Search Labs, aims to provide more comprehensive responses to complex queries by integrating text, voice, and image inputs. Read more from MediaDailyNews.
How data is reshaping Disney’s ad strategy
Disney is reshaping its ad strategy by prioritizing data-driven and programmatic media buying across its platforms. The company is shifting more upfront deals into automated auctions, giving advertisers greater flexibility and real-time optimization. This evolution reflects a broader industry trend toward more dynamic, performance-driven ad placements in premium streaming environments. Read more from The Current.
Facebook is more influential than TikTok for purchase decisions: study
According to a recent survey, 25% of U.S. adults consider Facebook the most influential social media platform for their purchasing decisions, slightly ahead of TikTok. This study highlights Facebook’s continued impact on consumer behavior, even as newer platforms gain popularity. Read more from eMarketer.
What The Trade Desk means when it talks about “premium”
The Trade Desk is redefining “premium” advertising by focusing on high-quality inventory within the open internet. This approach involves analyzing metadata signals about ad placements and promoting the adoption of alternative identifiers to enhance targeting precision. By emphasizing premium inventory, The Trade Desk aims to provide advertisers with more effective and transparent media buying options. Read more from AdExchanger.
MLB reportedly in talks with Netflix, Amazon, NBC
Following ESPN’s decision to opt out of its $550 million annual contract with Major League Baseball (MLB) after the 2025 season, MLB is actively seeking new broadcasting partnerships. Discussions are underway with Amazon Prime Video, Netflix, and NBC, as the league aims to diversify its media presence across both traditional and streaming platforms. All national broadcasting rights expire in 2028, which will present MLB with an opportunity to reshape its media strategy. Read more from Sports Media Watch.
