Google Completes March Spam Update, Core Update Continues
Google has completed its spam update rollout, which targeted AI-generated content, expired domain misuse, and authority abuse. The core update, incorporating the “Helpful Content” evaluation into the core algorithm, is still ongoing and will take a few more weeks to complete. Website owners and content creators should wait for the core update to finish before making significant changes in response to ranking fluctuations. Read more from Search Engine Journal.
Clinch Becomes First Ad Server To Integrate Privacy Identity
Dynamic ad-serving platform Clinch has integrated The Trade Desk’s Unified ID 2.0 (UID2) into its platform, becoming the first client-side ad server to incorporate the privacy-focused identity solution built for the open internet. The identity solution allows users to create an identifier from emails or phone numbers. It supports sequel messaging across channels and devices, aids in measurement, simplifies identity resolution, and supports identity use cases on connected TV and mobile apps. Using this solution helps in the situations when Clinch needs to resolve an identity to keep it anonymous. Read more from Media Post.
Why the latest TikTok ban attempt is different — and what it means for marketers
TikTok has frequently faced political scrutiny since its rise in the West, with most U.S. government devices already banning the app. During this time, various entities, such as Microsoft, Walmart, and the Texas-based tech firm Oracle, expressed interest in acquiring TikTok, with Oracle now playing a role in storing U.S. user data. Despite initial attempts, there has been a shift in stance regarding the current ban push. The latest attempt to ban TikTok echoes past efforts, but the crucial distinction in the ongoing debate lies in the passage of time, which has led to a broader understanding of the issues surrounding the platform. Read more from Marketing Dive.
Hispanic consumers are one of the most digitally active groups in the US
According to EMarketer, the US Hispanic population has the highest digital video penetration rate among racial and ethnic groups, reaching 81.3%. Multigenerational households, which are prevalent among Hispanics, contribute to this trend by driving demand for diverse content, readily available and affordable through streaming services compared to traditional TV. With Hispanics having the highest average number of people per family household according to 2023 Census data, streaming accounts for over half (50.7%) of total TV time based on July 2023 Nielsen data. YouTube and Netflix dominate this landscape, offering extensive content libraries catering to diverse interests and preferences, with YouTube hosting classic Latin American movies and shows while Netflix provides a broad array of content, solidifying its status as a household essential. Read more from Insider Intelligence.
Peacock Retained 71% of Sign Ups From Exclusive NFL Game
The Kansas City Chiefs weren’t the only big winners of the NFL‘s Wild Card Weekend (and, ultimately, its entire season). With the first-ever streaming-exclusive NFL playoff game, Peacock added 3 million new signups. (Earlier data had the number at 2.8 million over three days.) With Peacock’s free-trial option blacked out for the Chiefs vs. Miami Dolphins, all of those were paid subscribers. They didn’t dine and dash. Per IndieWire, new research from Antenna finds that an impressive 71% (2.13 million) of those new Peacock users were still around by the end of February, nearly seven weeks after the game. Peacock ended 2023 with 31 million subscribers. Read more from Sportico.
