E.U. says Google Search violated competition rules in preliminary findings
The European Commission’s preliminary findings indicate that Alphabet, Google’s parent company, likely violated the Digital Markets Act by favoring its own services, such as shopping and travel, in search results over competitors. This self-preferencing is seen as limiting consumer choice and affecting competition. Google contests these findings, asserting that its practices benefit users and businesses. Read more from The Current.
Consumers overwhelmingly use social media to keep up with the times
According to Sprout Social, 90% of global consumers say they rely on social media to stay current with trends, events, and cultural moments. This behavior reinforces the importance of social platforms as real-time discovery engines, especially for brands trying to stay relevant. Read more from eMarketer.
In a first, YouTube tops Nielsen viewing sources in February
In February, YouTube became the leading platform in Nielsen’s Media Distributor Gauge, capturing an 11.6% share of U.S. TV viewing and surpassing Disney’s 10%. This marks the first time YouTube has held the top position, reflecting its growing influence across various age groups. Notably, viewership among adults aged 65 and older increased by 96% over two years, indicating a broadening demographic appeal. Read more from TelevisionNewsDaily.
Generative AI is boosting consumer purchase levels: study
A recent Adobe survey reveals that consumer purchases influenced by generative AI suggestions have surged, with a 1,200% increase in traffic from AI sources between July 2024 and February 2025. Electronics and jewelry sectors experienced the highest conversion rates, while apparel, home goods, and groceries saw lower engagement. The study also found that 90% of respondents felt AI enhanced their shopping experience, and 87% were more inclined to use AI for complex purchases. Read more from Retail Dive.
March Madness fueled by chalk as men’s ratings hit 32-week high
The first and second rounds of the 2025 NCAA Men’s Basketball Tournament achieved record-breaking viewership, averaging 9.4 million viewers per game—the highest since 1993. A viewership highlight was Kentucky’s second-round victory over Illinois, which attracted 15.3 million viewers. High-profile teams and the inclusion of out-of-home viewership metrics are likely leading to this viewership surge. Read more from Sportico.
