Increased consumer purchases expected to be influenced by AI: study
A recent study shows that AI is expected to play a growing role in influencing consumer purchase decisions, with advancements in personalization and predictive analytics driving more tailored shopping experiences. Marketers are increasingly leveraging AI-driven recommendations to optimize ad targeting and product suggestions. Read more from MediaDailyNews.
DOJ antitrust filing proposes takeaways for Google
The U.S. Department of Justice (DOJ) has proposed measures to increase competition in the search and digital advertising markets. Recommendations include potential divestitures of Google’s Chrome browser or parts of its ad business, restrictions on exclusive search agreements, and enhanced data-sharing to support alternative platforms. The DOJ argues that these steps would create a more competitive landscape, while Google maintains that its services benefit consumers and innovation. Read more from Search Engine Journal.
TikTok shares new report on its impact on the U.S. economy
A recent study by Oxford Economics reveals that TikTok contributed $24.2 billion to the U.S. GDP in 2023 and supported over 3.1 million jobs. Small and medium-sized businesses using the platform for marketing generated nearly $15 billion in revenue. As discussions over a potential U.S. ban continue, businesses and creators relying on TikTok for engagement and income may need to explore alternative digital strategies. Read more from Social Media Today.
Top YouTube creators to hold their own upfront event
Top YouTube creators are set to participate in the inaugural Spotter Showcase on March 27 in New York City. This event aims to emulate traditional TV upfronts by allowing digital creators to present their upcoming content and audience insights directly to advertisers and marketers. Read more from Hollywood Reporter.
Live sports streaming is “the ultimate ad product,” says ad leader
Alison Levin, NBCUniversal’s President of Advertising and Partnerships, emphasizes that live sports streaming represents the “ultimate ad product,” highlighting significant opportunities for advertisers. She notes that while many plan for sports and streaming separately, the convergence of both, especially through programmatic access, remains underutilized. Read more from The Current.
