How Gen Z uses Gen AI—and why it worries them
Gen Z is turning to generative AI for brainstorming, explaining concepts, and refining writing, often treating it like a round-the-clock tutor. At the same time, many express concern about accuracy, privacy, and overreliance on the technology. Read more from Harvard Business Review.
How live sports on CTV can drive reach for brands
Live sports on connected TV are becoming a dependable way to add incremental reach beyond linear, especially during tentpole events like the Olympics and Super Bowl. The Current cites Best Western results showing CTV private marketplaces reached new households and lifted booking propensity. Read more from The Current.
OpenAI begins testing ChatGPT ads
OpenAI has begun testing ads in ChatGPT with some Free and Go users in the U.S., working with partners such as Adobe and major agency groups. Omnicom secured placements for dozens of clients as brands explore early conversational ad formats. Read more from MediaPost.
TikTok launches an opt-in Local Feed in the U.S.
TikTok has introduced an opt-in Local feed that highlights content tied to a user’s precise location, including nearby businesses and community updates. The feature aims to strengthen TikTok’s role in local discovery and commerce. Read more from TechCrunch.
Super Bowl LX attracts nearly 125 million U.S. viewers
Super Bowl LX averaged 124.9 million U.S. viewers across NBC, Peacock, Telemundo, and other platforms, with a record 137.8 million peak. The Apple Music halftime show featuring Bad Bunny also generated major social engagement. Read more from TVTechnology.
