Retail media ad impressions surpass 75 billion
During the 2024 holiday season, U.S. retail media ad impressions exceeded 75 billion for the first time, marking a 4% year-over-year increase. This growth was driven by retailers like Best Buy, Chewy, and Uber Technologies, who significantly expanded their digital advertising efforts. Overall, U.S. digital ad spend across mobile, desktop, and over-the-top platforms reached $34 billion in Q4 2024. Read more from MediaDailyNews.
Advertisers leverage contextual targeting, first-party data to combat signal loss
In response to increasing privacy regulations and the decline of third-party cookies, U.S. advertisers are prioritizing contextual targeting and first-party data strategies to maintain effective audience engagement. A November 2024 survey revealed that these approaches are the top choices among marketers aiming to navigate the evolving digital landscape. Read more from eMarketer.
Premium subscription video-on-demand subscribers up sharply in 2024
Premium Subscription Video On-Demand (SVOD) services experienced a 10.4% year-over-year growth in 2024, signaling a shift toward a more mature and sustainable market. Notably, churn rates decreased year-over-year in the last three months of 2024, reversing a previous trend of rising cancellations. The report also highlights that 25% of subscribers who canceled resubscribed within three months, effectively reducing the average monthly churn to less than 3%. Read more from Antenna.
TikTok leads mobile commerce with over $6 billion in revenue
TikTok and its parent company generated $6 billion in in-app purchases in 2024, more than double that of any competitor. This 36% year-over-year increase underscores TikTok’s growing influence in mobile commerce. Global in-app purchase revenue reached $39.4 billion in Q4 2024, with non-gaming apps experiencing a 28.2% growth. Read more from Search Engine Journal.
Fox MLB commitment stands in contrast to ESPN pullback
While ESPN has chosen to conclude its 35-year partnership with Major League Baseball after the 2025 season, Fox is reinforcing its commitment to the sport. Fox’s $729 million annual deal includes exclusive rights to marquee events such as the All-Star Game and World Series. In 2025, Fox plans to broadcast the season-opening series in Tokyo, featuring the Dodgers and Cubs, and will continue its “Baseball Night in America” series, highlighting top rivalries and rematches from the 2024 playoffs. Read more from Front Office Sports.
