Winter Olympics U.S. viewing best since 2014
U.S. viewership for the Winter Olympics has nearly doubled compared with the previous Games, reaching its highest level since 2014. Growth has been driven by expanded streaming on Peacock alongside strong prime-time broadcast audiences. Read more from TVTechnology.
Google Discover Update: Localized Search, Fewer Domains
Early data suggests Google’s latest Discover update is showing fewer domains in U.S. feeds, with visibility concentrating among larger publishers. The shift could make it harder for smaller sites to gain traction through Discover. Read more from Search Engine Journal.
Meta to spend billions on AI chips from AMD
Meta plans to invest billions more in AMD AI chips as it scales infrastructure for generative AI and large language models. The move reflects intensifying competition among tech giants to secure computing power. Read more from MediaPost.
The Trade Desk partners with VIDAA, Nexxen on CTV-focused Ventura Ecosystem
The Trade Desk is expanding its Ventura ecosystem with new partners, positioning it as a more open and transparent alternative to walled garden ad tech platforms. The initiative aims to improve interoperability for connected TV buyers and publishers. Read more from TheDesk.
TikTok expands its MLB partnership agreement
TikTok has expanded its partnership with Major League Baseball, adding new content integrations and promotional efforts. The deal strengthens TikTok’s role in sports discovery while helping MLB reach younger audiences through short-form video. Read more from Social Media Today.
