NBCUniversal’s Winter Olympics expect record number of new programmatic advertisers
NBCUniversal says the Milan Cortina Winter Olympics are attracting a record number of programmatic advertisers, expanding from one DSP partner in Paris 2024 to seven for the upcoming Games. Peacock’s advertiser base has grown, and many programmatic buyers in Paris were first-time Olympic advertisers. Read more from The Current.
Google search hits $63B, details AI Mode ad tests
Alphabet reported $63.07 billion in Search and other ad revenue, up 17% year over year, crediting AI features for stronger usage. Google also outlined early AI Mode monetization tests, including ads below AI responses and a “Direct Offers” pilot that could eventually enable in-flow checkout for select merchants. Read more from Search Engine Journal.
Washington Post announces sweeping layoffs
The Washington Post has begun major newsroom layoffs affecting sports, foreign, metro, and editing desks as leadership cites financial pressures and digital restructuring needs. The cuts have sparked backlash from staff and unions amid broader industry contraction. Read more from CNBC.
Meta is testing a standalone AI video app
Meta is testing a standalone AI video app built around a full-screen, TikTok-style feed of AI-generated clips. The experiment expands on the “Vibes” feed inside the Meta AI app as the company increases its investment in generative video. Read more from Social Media Today.
Amazon Prime Video takes lead in global sports rights
Ampere Analysis projects global streamers will spend $14.2 billion on sports rights in 2026, with Amazon Prime Video leading at a 27% share. Amazon’s estimated $3.8 billion spend includes major deals like Thursday Night Football, the NBA, and international soccer packages. Read more from MediaDailyNews.
