Google lifts ban on fingerprinting for advertisers
Google’s recent policy update permits advertisers to utilize digital fingerprinting techniques, enabling more precise audience targeting across various devices, including smart TVs and gaming consoles. This approach allows for the collection of device-specific data, such as browser type and operating system, facilitating the creation of unique user profiles. The change presents an opportunity for marketers to refine their strategies to effectively reach desired audiences in an increasingly fragmented digital landscape. Read more from Search Engine Land.
News and magazine apps lead in audience engagement: study
News and magazine apps have the highest engagement scores in North America, with 29% of monthly active users returning daily, according to a recent report. Engagement levels in these apps surpass other app categories, indicating strong user loyalty and frequent interaction. Finance apps and health/fitness apps also average a level of daily returning users above 20%. Read more from eMarketer.
61% of car shoppers say CTV ads influenced them to purchase
A recent study reveals that 61% of car shoppers report being influenced by connected TV (CTV) advertisements in their purchasing decisions. This highlights the growing impact of digital media in guiding consumers through the automotive buying journey. For advertisers, this trend underscores the importance of incorporating CTV strategies to effectively reach and engage potential car buyers. Read more from The Current.
Traditional TV gets a boost from football and news in January 2025
Nielsen’s January 2025 report indicates a 5% increase in TV viewing compared to December, largely due to NFL and NCAA football games. The AFC Championship on CBS attracted 57.4 million viewers, while the NFC Championship on FOX drew 44.2 million. Additionally, ESPN’s College Football Playoffs coverage led to a 42% surge in cable sports viewing. Read more from Nielsen.
WNBA expansion is rapidly accelerating
The WNBA is actively pursuing expansion, with significant interest from multiple cities. Potential owners in Boston and Cleveland have expressed intentions to secure a team, either through expansion or acquisition. Other cities, including Houston, Philadelphia, Nashville, and Detroit, are also strong contenders for future teams, reflecting the league’s growing popularity and the increasing demand for professional women’s basketball. Read more from Front Office Sports.
