Airbnb says AI chatbot traffic converts better than Google
Airbnb reports that visitors arriving via AI chatbots convert at higher rates than traditional Google referrals. Executives say conversational AI users often show clearer intent and are further along in the booking journey. Read more from MarTech.
Perplexity stops testing advertising
Perplexity has paused its advertising experiments, stepping back from sponsored answer placements to focus on product development and user experience. The move signals a reassessment of monetization strategy for AI-driven search platforms. Read more from Search Engine Land.
Netflix reopens merger talks with Paramount
Netflix and Warner Bros. Discovery are reportedly in discussions with the DOJ regarding a potential waiver connected to a Paramount and Skydance deal. The talks highlight ongoing regulatory scrutiny as media consolidation pressures persist. Read more from CNBC.
Nielsen: traditional TV outperforms streaming in January
Nielsen’s January 2026 Gauge shows streaming continued to grow its share of total TV time, while broadcast benefited from a seasonal lift driven by football and major live events. YouTube remained the top streaming distributor, and FAST platforms posted steady gains. Read more from TheDesk.
NBC’s Winter Olympics viewership up
NBC’s Winter Olympics coverage is up 93% compared with the previous Games, driven by expanded streaming on Peacock and strong broadcast performance. Favorable timing and enhanced measurement strategies also contributed to the growth. Read more from Front Office Sports.
