The Trade Desk’s SP500+: Revolutionizing Audience Targeting Across Premium Publishers
The Trade Desk introduces SP500+, a breakthrough solution for audience targeting on 500+ premium publishers, including NYT, Disney+, and Spotify. Historically, demand-side platforms (DSPs) such as The Trade Desk have concentrated on assisting buyers in finding the ideal audience. However, with the impending deprecation of cookies and the increasing difficulty in locating addressable audiences on the open web, the focus is shifting towards the media environment. The Trade Desk is seizing this opportunity to lead the charge in this new direction. Read more from BNN.
Meta spotlights how AI investments are paying off for advertisers
Following a “year of efficiency” in 2023, Meta has made artificial intelligence (AI) its top theme for 2024, investing aggressively in technology that touches every facet of its business, from users and creators to businesses and developers. AI, especially the generative kind, already fueled a 24% year-over-year increase in Meta’s ad business in Q4 for a total of $38.7 billion. Read more from Marketing Dive.
Pinterest announces Google ad deal, building on its successful Amazon partnership
Pinterest’s innovative partnership with Amazon, unveiled last year, is starting to bear fruit, showcasing the potential of strategic collaborations in digital advertising. This partnership, highlighted by Piper Sandler analyst Thomas Champion in a report covered by Benzinga, shows the benefits of synergy between Pinterest’s creative platform and Amazon’s vast ecommerce ecosystem. Approximately 30% of Pinterest’s search term ads now feature Amazon, a figure that increases notably within feed ads.Read more from Insider Intelligence.
“Peak TV” reaches its end as scripted shows fall for first time since 2020
The number of new scripted series fell last year for the first time in more than a decade, barring 2020, according to new data from FX Networks Research. Now that most major streaming services have reached a level of maturity, levels of investment in new scripted series are expected to slow. Investments in live sports rights, however, continue to grow, as sports have proven very effective in attracting new subscribers. CBS Hits Super Bowl Record 123.4 Million Viewers on OT Heroics
It was only the second Super Bowl to be decided in overtime in the last 58 years, and the first to feature the biggest recording artist on the planet getting in on the postgame celebration. According to Nielsen, Kansas City’s 25-22 triumph averaged 123.4 million viewers, topping Fox’s short-lived record of 115.1 million set one year ago and earning bragging rights as the most-watched TV program in history. Read more from Sportico.
