YouTube surprise: CEO says TV overtakes mobile as “primary device” for viewing
YouTube CEO Neal Mohan announced that viewers now watch over 1 billion hours of YouTube content daily on TVs, surpassing mobile device viewership. This shift underscores the platform’s growing presence in the living room, with YouTube maintaining its position as the most-watched streaming service in the U.S. for the past two years. Read more from Hollywood Reporter.
Google must face privacy suit over AI-powered assistant
A federal judge has ruled that Google must face privacy claims regarding its Google Cloud Contact Center AI, an artificial intelligence service utilized by companies like Hulu, GoDaddy, and Home Depot. The lawsuit alleges that this service violated privacy laws by recording customer conversations without consent. Google’s attempt to dismiss the case was denied, allowing the legal proceedings to continue. Read more from MediaDailyNews.
Most Gen Z consumers discover products on Instagram and TikTok: survey
A recent survey indicates that Gen Z consumers (ages 18-27) prefer discovering new products on Instagram (30.4%) and TikTok (23.2%) over Google (18.8%). In contrast, older generations, including Millennials, Gen X, and Boomers, continue to favor Google Search for product discovery. Read more from Search Engine Land.
3 key areas where commerce media ad dollars are migrating
Commerce media ad dollars are shifting toward in-store digital displays, off-site advertising partnerships, and upper-funnel brand awareness campaigns, according to eMarketer. Retailers are leveraging in-store digital placements to drive conversions, while brands are expanding reach through data-driven off-site ads. The growing focus on upper-funnel strategies signals a push to capture consumer interest earlier in the buying journey. Read more from eMarketer.
Super Bowl LIX makes history with over 127 million viewers
Super Bowl LIX achieved a historic milestone, drawing an estimated 127.7 million viewers across FOX, FOX Deportes, Telemundo, and Tubi, marking the largest audience for a Super Bowl and a single-network telecast in TV history. The game peaked at 137.7 million viewers between 8:00 PM and 8:15 PM ET during the second quarter. This represents a 3.2% increase from the previous year’s record-setting audience. Nielsen’s expanded Out-Of-Home measurement, now covering 100% of the U.S. contiguous television population, contributed to these viewership figures. Read more from Nielsen.
