Meta prioritizes Gen Z in Facebook redesign
Meta is redesigning Facebook to appeal more to Gen Z users by elevating Reels and Marketplace, adding Instagram-style layouts, and expanding personalization. The update also emphasizes creator tools and friend discovery to encourage engagement from younger audiences. Read more from MediaDailyNews.
YouTube adds more AI creation tools and shopper data
YouTube has enhanced its YouTube Create app with Google’s Veo 3 Fast model and new “Edit with AI” tools. It also introduced advanced seller-level analytics in YouTube Studio and improved content prompts through an expanded Inspiration tab. Read more from Social Media Today.
Nielsen: Football boosts time spent with ad-supported sources in Q3
According to Nielsen’s Ad Supported Media Gauge, 74% of all TV viewing in September was ad-supported, driven by the NFL season kickoff. Broadcast and streaming platforms split the share nearly evenly, with linear TV still slightly ahead in total ad-supported viewing. Read more from TheDesk.
Survey: 75% of cord-cutters ditched a streaming subscription in 2025
A new survey shows that 75% of U.S. cord-cutters canceled at least one streaming service in 2025. Rising prices and a shift to cheaper, ad-supported tiers were top reasons, with the average household now subscribing to about 3.4 services monthly. Read more from TVTechnology.
New World Cup format includes potential additional commercial breaks for Fox
FIFA’s 2026 World Cup will include mandatory “cooling breaks,” which broadcasters like Fox may use for new ad slots. These pauses, introduced for player safety, offer incremental inventory without disrupting match flow, creating new revenue opportunities. Read more from Front Office Sports.
