The power of programmatic now showing at a movie theater near you
In-cinema advertising is evolving with the integration of programmatic buying, enabling marketers to target moviegoers more precisely. Two leading U.S. cinema advertising firms have adopted this technology across their theater networks. This advancement allows advertisers to leverage data-driven strategies, enhancing the effectiveness of pre-show ads and providing a more engaging experience for audiences. Read more from The Current.
YouTube shares top trends of 2024
YouTube’s 2024 Global Culture & Trends Report highlights the platform’s significant influence on pop culture, with creator-driven franchises and gaming content gaining widespread popularity. Traditional events, including the Paris 2024 Olympic Games, also featured prominently across multiple regions. This blend of digital-native and legacy content highlights key opportunities for advertisers to align with emerging cultural trends. Read more from Social Media Today.
Cyber Monday sales shattered records
Cyber Monday 2024 set new e-commerce records, with U.S. consumers spending between $12.8 billion and $13.3 billion in a single day, according to data from Adobe and Salesforce. This surge was driven by substantial discounts in electronics and apparel, as well as increased consumer interest in luxury items. The strong performance indicates a robust start to the holiday shopping season. Read more from eMarketer.
Bluesky emerges as traffic source: publishers report 3x engagement
Bluesky, a decentralized social network, is emerging as a significant traffic source for publishers, delivering engagement rates up to three times higher than other platforms. Notably, The Guardian reported that Bluesky directed more visitors to its website in one week than X (formerly Twitter) did in any week of 2024. Bluesky’s user base is highly engaged, offering media buyers a promising avenue for reaching active audiences. Read more from Search Engine Journal.
Report: Sports business outlook to improve in 2025
The sports business outlook for 2025 is improving, with key trends offering new opportunities. Enhanced fan engagement strategies, including personalized experiences and dynamic content like highlights and short clips, are attracting younger audiences who favor digital platforms over traditional viewing. The industry’s shift toward data-driven insights enables more targeted and effective advertising, providing improved tools to connect with engaged sports fans. Read more from Sportico.
