Google AI Mode sends traffic on 69% of transactional queries: New data
New research shows Google’s AI mode in Chrome drives engagement on 69% of transactional queries. Rather than replacing search, the mode encourages high-intent actions like bookings and purchases, suggesting AI is enhancing user outcomes within search workflows. Read more from Search Engine Land.
Google’s Year in Search 2025: Trending topics that spiked
Google’s annual “Year in Search” recap for 2025 highlights growing global interest in AI, climate events, and sports milestones. Trends show rising curiosity about generative tools, natural disasters, and key cultural moments that shaped public attention throughout the year. Read more from Google.
TikTok Shop rivals eBay, attracts larger brands
TikTok Shop is rapidly scaling to rival eBay in total sellers, with major consumer brands now joining smaller merchants. Its blend of in-app discovery, influencer marketing, and streamlined commerce tools is fueling strong growth and driving impulse purchases. Read more from MediaDailyNews.
Survey: Younger Gen Z consumers spend 5+ hours a day on social media
A new study reveals that younger Gen Z users spend over five hours daily on social media, with 60% favoring visual-first platforms like TikTok and Instagram. Their behavior is reshaping ad strategies toward mobile, short-form content that blends entertainment with commerce. Read more from TVTechnology.
How the WNBA’s surge in brand and broadcast deals is fueling a fight for its future
The WNBA is seeing rapid commercial growth, with sponsorships up 52% since 2022 and a $2.2 billion media rights deal starting next season. As players seek more revenue sharing and improved conditions, a new collective bargaining negotiation will shape the league’s future. Read more from The Current.
