Nielsen gets shot in the arm from MRC’s livestream accreditation
The Media Rating Council (MRC) has accredited Nielsen’s integration of first-party live-streaming data into its National Television service, making it the first live-streaming measurement solution with person-level granularity to receive this accreditation. The MRC’s accreditation reflects the growing emphasis on accurate cross-platform measurement in the media industry. Read more from Marketing Dive..
Meta rolling out more variable ad delivery options
Meta is introducing enhanced variable ad display options to optimize ad performance across its platforms. By offering a wider array of creative formats, Meta shares its goal of tailoring advertiser campaigns to diverse audience preferences. This initiative aims to boost engagement and improve return on investment for brands utilizing Meta’s advertising services. Read more from Social Media Today.
Prime Video looks to AI to improve user experience
Amazon Prime Video is introducing X-Ray Recaps, a generative AI feature that creates summaries of episodes, seasons, or specific scenes. This enhancement aims to improve user experience by providing convenient recaps, allowing viewers to stay engaged without needing to rewind or leave the app for refreshers. Read more from eMarketer.
Fox sells out Super Bowl LIX, with ads fetching $7 million
Fox has sold out its advertising inventory for Super Bowl LIX, achieving record pricing with 30-second spots reportedly starting at $7 million. This milestone reflects the enduring value of the Super Bowl as a premier advertising platform, and underscores the event’s significance in the advertising landscape, providing a unique opportunity for marketers to connect with a vast audience. Read more from Sportico.
Women’s college basketball begins its star-studded, post-Caitlin-Clark era
The 2024–2025 women’s college basketball season is off to a dynamic start, with nearly 20 ranked teams in play and high-profile games drawing fan attention. With last season’s record-breaking ratings, strong engagement and increased ad opportunities are anticipated as the sport’s popularity and broadcast coverage continues to grow. Read more from Front Office Sports.
