Google’s AI Overviews guide research, but search still wins the sale: study
A new study shows that Google’s AI Overviews are increasing total searches and ad clicks, contradicting fears that generative results reduce engagement. Users interacting with AI Overviews spend more time in sessions and perform more follow-up queries, suggesting AI may drive more sales opportunities, not fewer. Read more from Search Engine Land.
FAST vs. Netflix: Older viewers choose free streaming, advertisers follow
New research reveals older viewers are shifting toward free ad-supported streaming (FAST) platforms like Tubi and Pluto TV, in contrast to Netflix’s subscription-heavy base. The trend gives advertisers cost-efficient reach, prompting a broader rethinking of streaming ad strategies beyond premium services. Read more from The Current.
DoubleVerify to validate non-human LLM agent traffic
DoubleVerify is launching “DV AI Verification,” a first-of-its-kind tool to authenticate impressions from consumer-facing AI agents like ChatGPT and Perplexity. Rather than block all bots, it will distinguish legitimate AI queries from invalid traffic. The rollout begins in 2025, with broader adoption planned in 2026. Read more from MediaDailyNews.
YouTube TV loss weighs on sports ratings from Disney networks
Disney’s college football viewership dipped after YouTube TV lost access to ABC affiliates, while Fox saw gains thanks to broader availability. Analysts say the drop highlights how streaming carriage disputes can directly impact live sports ratings and weekend audience share. Read more from Front Office Sports.
World Series Game 7 delivers 27.3 million viewers
The 2025 World Series Game 7 drew 27.3 million viewers, making it the most-watched baseball telecast since 2019. The dramatic conclusion boosted Fox’s prime-time ratings 40% above average, demonstrating baseball’s continued draw for high-stakes, marquee matchups. Read more from TVTechnology.
