The Trade Desk is building a CTV operating system called Ventura
The Trade Desk has introduced Ventura, a new smart TV operating system designed to enhance the connected TV (CTV) advertising landscape. Ventura aims to provide advertisers with more precise targeting capabilities and improved measurement tools, addressing current challenges in CTV advertising. By offering a standardized platform, Ventura seeks to streamline ad buying processes and deliver more relevant ads to viewers, potentially increasing engagement and return on investment for brands. Read more from Axios.
3 takeaways from the DOJ’s proposed remedies in the Google search antitrust ruling
The U.S. Department of Justice (DOJ) has proposed significant measures to address Google’s monopolistic practices in search, aiming to enhance competition and transparency in the digital advertising landscape. These proposed remedies aim to dismantle Google’s dominance in search and advertising, fostering a more competitive environment that could benefit advertisers and consumers alike. Read more from The Current.
Hobbies and interests lead Meta clickthrough ad rates worldwide
According to recent data, Meta’s advertising campaigns targeting users’ hobbies and interests have achieved the highest clickthrough rates (CTR) globally. This trend underscores the effectiveness of personalized ad strategies that align with individual interests and behaviors, providing a blueprint for advertisers aiming to enhance engagement and drive better campaign results. Read more from eMarketer.
Google Lens makes in-store shopping more vivid
Google has enhanced its Lens feature to improve the in-store shopping experience, enabling consumers to scan products on store shelves, instantly accessing detailed product information, customer reviews, stock availability, and price comparisons. This update leverages AI image recognition and requires location data to identify the user’s store, currently supporting beauty products, toys, and electronics in retailers like Macy’s, Target, Walmart, and Amazon. Read more from MediaDailyNews.
Amazon finds NFL silver lining despite missing out on Thanksgiving
Amazon Prime Video, despite not broadcasting the NFL’s Thanksgiving Day games, is capitalizing on strategic scheduling to enhance its viewership. The platform will stream the Raiders-Chiefs game on Black Friday at 3 p.m. ET, marking its second consecutive year hosting this post-Thanksgiving matchup. These strategic broadcasts aim to boost Amazon’s NFL viewership, which is already averaging 13.25 million viewers per game this season, an 8% increase from the previous year. Read more from Front Office Sports.
