FAST viewing has surged 43% in the U.S. since last year
Free ad-supported streaming TV (FAST) services like Pluto TV, Tubi, and Roku Channel have surged in popularity, with U.S. viewership up 56% year over year. The growth reflects shifting consumer behavior toward free, easily accessible content and presents new advertising opportunities for brands seeking reach and efficiency. Read more from The Current.
YouTube tests new feed control options
YouTube is piloting new features that let users fine-tune what appears on their Home and Shorts tabs. The controls allow for toggling off certain recommendations, adjusting interest preferences, and modifying content density—offering users more transparency and personalization over their feeds. Read more from Social Media Today.
ChatGPT adds shopping research for product discovery
OpenAI has added a shopping research feature to ChatGPT, enabling users to browse products, view pricing, and compare options through partnerships with Shopify and Instacart. The update positions ChatGPT as a conversational shopping assistant and could influence future e-commerce habits. Read more from Search Engine Journal.
Holiday weekend update: shopping cutbacks ahead
Following a strong holiday weekend for retail and entertainment ad spending, marketers are bracing for tighter budgets in early 2026. Forecasts suggest consumers will pull back on discretionary spending, leading advertisers to plan more conservatively heading into Q1. Read more from MediaPost.
Chiefs vs Cowboys could draw a record 50M+ viewers
NBC is forecasting over 50 million viewers for the upcoming Chiefs-Cowboys NFL game, which would set a record for regular-season viewership. The network also expects strong advertiser engagement and peak streaming performance on Peacock during the high-stakes matchup. Read more from Front Office Sports.
