Worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level by 2026
Worldwide B2B digital ad spending is projected to reach $70.65 billion in 2026, surpassing pre-pandemic levels. This growth reflects a sustained shift toward digital channels, as businesses continue to invest in online advertising to engage target audiences effectively. As digital platforms take center stage, marketers are updating their strategies to capture this expanding opportunity. Read more from eMarketer.
Comcast plans massive cable spin-off, separating USA, MSNBC and more from NBC
Comcast is planning to spin off several of its cable networks into a separate entity. This strategic move aims to address the decline in traditional cable viewership and focus on the growth of its streaming services and other entertainment assets. This transition to recalibrate content and distribution strategies is anticipated to be completed within a year. Read more from Variety.
Bluesky’s accelerated growth as users flock to the new “old Twitter”
Bluesky, a decentralized social media platform, is gaining traction as users migrate from X (formerly Twitter), citing frustrations with spam and changing platform policies. Bluesky may present a new opportunity to reach a captive audience, primarily composed of tech-savvy and media-focused professionals. Read more from Business Insider.
61% of global shoppers to retailers: ‘All I want for Christmas is seamless communication across sales channels’
A recent survey by VML reveals that 61% of global shoppers desire seamless communication across sales channels, up from 56% in 2023. Additionally, 64% prefer retailers with both physical and online stores, and 60% seek immersive, creative in-store experiences. These insights highlight the growing consumer expectation for cohesive and engaging shopping journeys. Read more from The Current.
Tyson-Paul fight sets streaming record on Netflix
Netflix’s stock reached an all-time high following the live streaming of the Mike Tyson vs. Jake Paul boxing match, which attracted 65 million concurrent streams and an average audience of 108 million viewers. Analysts noted that this event demonstrated Netflix’s capacity to drive significant viewership through live sports, a key component of its growth strategy. The company plans to leverage this success for upcoming NFL games set for Christmas, with a halftime performance by Beyoncé expected to attract additional subscribers. Read more from Front Office Sports.
