Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows
Recent research by The Trade Desk Intelligence reveals that connected omnichannel advertising campaigns are significantly more effective than traditional multichannel approaches. The study found that these integrated campaigns are less cognitively fatiguing for audiencesand more likely to connect with them. These findings suggest that advertisers can enhance consumer engagement and campaign performance by adopting a holistic, audience-centric strategy across multiple channels. Read more from The Current..
Google’s November 2024 core update is rolling out now
Google has initiated the rollout of its November 2024 core update, expected to take approximately two weeks to complete. This update aims to enhance search result quality by prioritizing genuinely useful content over material designed solely for search performance. Advertisers and content creators should monitor their search rankings and traffic during this period, as core updates can significantly impact website visibility and performance. Read more from Search Engine Land.
YouTube expands its AI music experiment, adds live reminder Shorts
YouTube is expanding its AI music experiment, allowing creators to generate unique soundtracks for Shorts by inputting prompts and selecting participating artists. Additionally, YouTube is introducing live reminders for Shorts, enabling creators to notify subscribers about upcoming live streams directly through Shorts content. Read more from Social Media Today.
Grocers continue to add electronic shelf label software
Instacart is enhancing its Carrot Tags software by integrating pick-to-light functionality with electronic shelf labels (ESLs) in grocery stores. This feature enables both shoppers and store employees to locate items more efficiently, as the ESLs flash to indicate product locations. Retailers like Aldi, Gelson’s, and Hornbacher’s have adopted this technology, aiming to improve order accuracy and streamline in-store operations. Read more from Retail Dive.
More than 100 million people will watch live sports via digital this year
In 2024, the number of U.S. viewers watching live sports via digital platforms is projected to reach 105.3 million, marking a 10.2% increase from the previous year. This growth reflects a significant shift from traditional pay TV to digital streaming services, driven by new sports deals and offerings from platforms like Netflix, Amazon Prime Video, Hulu with Live TV, and YouTube TV. As digital viewership rises, advertisers are increasingly focusing on digital ad placements to effectively engage this expanding audience. Read more from eMarketer.
