Meta announces new video & AI features at Advertising Week
Meta announced new AI-driven video features at Advertising Week 2024, aimed at enhancing the way advertisers create and optimize video content. These tools leverage AI to automatically generate creative variations and improve targeting, offering brands a more efficient way to engage audiences. Meta’s push for AI-powered video capabilities highlights its focus on streamlining ad creation and maximizing campaign effectiveness. Read more from Search Engine Journal..
Mobile remains biggest contributor to US holiday season digital sales
Mobile devices continue to drive the majority of U.S. holiday season digital sales, according to recent data. This trend emphasizes the importance of mobile-optimized websites and mobile-friendly shopping experiences for retailers. As consumers increasingly rely on smartphones for holiday shopping, brands and businesses are focusing more on mobile strategies to capture sales during the busiest shopping period of the year. Read more from eMarketer.
New brands jump at endorsement deals with influencers, celebrities: study
A recent study highlights the growing impact of brand endorsements through influencers and celebrities. These partnerships are proving to be highly effective, with brands seeing increased consumer engagement and stronger purchase intent when collaborating with well-known figures. The study also emphasizes the importance of authenticity and aligning endorsements with brand values to maximize campaign success. Read more from Marketing Dive.
64% of U.S. CTV viewers say they pay attention to ads while watching live sports
A recent report shows that U.S. connected TV (CTV) viewers are highly receptive to ads, especially during live sports streaming. This growing trend highlights how live sports on streaming platforms offer advertisers an opportunity to reach engaged audiences in real-time. As more viewers shift from traditional TV to CTV for sports content, advertisers are increasingly focusing on this space to enhance their campaign reach. Read more from The Current.
MLB Playoff TV ratings soar, fueled by drama and compelling matchups
MLB playoff TV ratings have surged by 41%, driven by thrilling matchups and Shohei Ohtani’s postseason debut. This increase underscores the growing interest in playoff baseball, as exciting storylines and star power captivate audiences. The boost in ratings highlights the sport’s ability to engage viewers, particularly during high-stakes games. Read more from Front Office Sports.
