Meta takes step to replace Google index in AI search
Meta has introduced its own AI-based search technology to reduce reliance on Google, integrating features designed to enhance user experience on its platforms. This shift allows Meta to control more of its search functionality and personalize search results using its data. The move reflects Meta’s growing focus on independent AI advancements and self-sufficiency in search capabilities. Read more from Search Engine Journal..
Marketers are closer to seeing across the entire video landscape as TV converges
As video and TV continue converging with connected TV (CTV) and streaming, marketers are increasingly blending traditional and digital ad strategies. This shift allows for more precise targeting and real-time measurement, crucial for maximizing ad effectiveness across platforms. The convergence highlights the potential for streamlined campaigns that reach viewers on their preferred screens, providing new opportunities for engagement. Read more from The Current.
Google Q3 report: AI drives growth across search, cloud, YouTube
Google reported $66 billion in quarterly ad revenue, with YouTube ads generating $8 billion, marking a strong growth trajectory. This increase reflects resilience in the digital ad sector amid challenges in global markets. Google’s success highlights sustained advertiser demand across its platforms. Read more from MediaDailyNews.
Live sports viewers increasingly embrace digital
Digital viewership of live sports is on the rise as more fans shift to online platforms for their sports content. This trend reflects changing viewer habits, with increased engagement across streaming and connected TV, especially among younger audiences. Brands are adapting by prioritizing digital ad placements to reach these audiences effectively during live sports events. Read more from eMarketer.
NFL gives CBS, FOX a crucial Sunday afternoon TV afterglow
Sunday afternoon NFL games on FOX and CBS continue to drive impressive TV ratings, maintaining strong viewership momentum for the league. High-profile matchups and competitive games are contributing to the NFL’s dominance in weekend programming, with consistent audience engagement across major networks. The NFL continues to have a powerful hold on TV audiences, especially during Sunday afternoons. Read more from Sportico.
