Instagram launches new profile cards
Instagram has introduced new Profile Cards, allowing users to easily share their profiles across the app and in other digital spaces. These customizable cards make it simpler for users to promote their Instagram accounts, enhancing discoverability and engagement. The feature is designed to streamline the process of connecting with others both on and off the platform, helping users grow their network. Read more from Social Media Today..
Spotify launching its own ad exchange, will partner with Trade Desk
Spotify and The Trade Desk have partnered to expand the reach of Spotify’s Ad Exchange to programmatic audio buyers. This collaboration allows advertisers to access Spotify’s premium audio inventory through The Trade Desk’s platform, enhancing the ability to target listeners with more precision. The partnership underscores the growing demand for programmatic audio ads and aims to provide brands with better tools for reaching engaged audiences. Read more from Axios.
Ecommerce decision-makers ramp up investment for the holidays
Ecommerce decision-makers are significantly increasing their social media investments ahead of the holiday season. With platforms like TikTok and Instagram becoming essential for driving consumer engagement, businesses are focusing on leveraging these channels to boost sales. This ramp-up highlights the importance of social media in holiday shopping strategies, as brands look to reach customers where they spend the most time online. Read more from eMarketer.
DoubleVerify expands measurement to LinkedIn video ads
DoubleVerify is expanding its measurement capabilities to LinkedIn, focusing on video ad verification. This new integration allows advertisers to monitor the performance of their LinkedIn video campaigns, ensuring brand safety, viewability, and fraud prevention. By extending its robust measurement tools, DoubleVerify aims to offer advertisers more comprehensive insights and protection across a growing number of platforms. Read more from MediaDailyNews.
Big Markets, Big Stars, Big Numbers: How MLB Got Its Postseason Groove Back
MLB’s postseason ratings are surging, driven by big stars and large market teams, helping the league regain its viewership momentum. With high-profile players and exciting matchups, baseball is drawing in substantial audiences, particularly in the largest markets of New York and Los Angeles. The increased fan engagement highlights how compelling storylines and star power are fueling MLB’s playoff success. Read more from Front Office Sports.
