Google unveils AI-powered Google Shopping overhaul
Google has unveiled an AI-powered overhaul of Google Shopping, aimed at enhancing personalization and search capabilities. The new features leverage AI to offer more tailored product recommendations, streamlined search filters, and easier discovery of deals. This upgrade is designed to improve the overall shopping experience by making it more intuitive and relevant for users, especially during high-demand shopping seasons. Read more from Search Engine Land..
Halloween shoppers are spending less — but there’s still an October surprise for retailers
While spending on Halloween is expected to trend down this year, October is more important than ever for retailers as an early launch for the holiday shopping season. With themed promotions and deals, retailers are looking to capitalize on consumers who are preparing ahead of time. This shift in spending patterns is helping retailers to make up for Halloween shortfalls. Read more from The Current.
B2B digital ad spend grows as mobile increases its share
B2B digital ad spending is on the rise, with mobile taking an increasing share of the market. More B2B marketers are focusing on mobile platforms to engage with business audiences, capitalizing on the growing mobile usage for work-related tasks. This shift emphasizes the need for businesses to optimize their digital ad strategies for mobile to reach decision-makers more effectively. Read more from eMarketer.
Automakers estimated TV spending rises in Q3
Automakers increased their TV ad spending in Q3 2024, reflecting a renewed focus on reaching broad audiences during major events like sports broadcasts. This rise in spending comes as car manufacturers aim to boost brand visibility amid shifting consumer demands and competition from electric vehicles. The increased investment in TV ads highlights the ongoing importance of traditional media for automotive marketing strategies. Read more from MediaPost.
WNBA ratings still surging post-Caitlin Clark
WNBA postseason ratings are seeing strong growth, thanks to exciting matchups and increased media coverage, even beyond Caitlin Clark’s playoff debut. Key players and teams have maintained high audience interest, contributing to the league’s rising popularity. This surge in viewership reflects the growing appeal of women’s basketball on a broader scale. Read more from Front Office Sports.
