The year in data: What 2024’s key stats mean for marketers in 2025
The Current takes a look at how five trends in 2024 will impact marketers in 2025, including statistics on digital audio and generative AI. The article includes a look back at the streaming records set by the Paris Olympics and the impact of women’s sports. Marketers were surveyed about the prevalence of retail media networks, sharing insights on spending, lack of standardization, and measurement challenges. Read more from The Current.
Consumers want brands to participate in social media trends
A recent study reveals that 41% of U.S. consumers appreciate when brands engage in meme culture and social media trends, enhancing ad relevance. However, only 25% favor brands using popular slang, indicating a preference for authenticity over forced language. These findings highlight the balance brands face in connecting with audiences through online culture. Read more from eMarketer.
Amazon gives brands access to years of shopping data
Amazon Ads now allows brands to access up to five years of shopping data, compared to the previous 13-month limit, providing a more detailed view of customer trends and behavior. This extended data range enables marketers to analyze long-term campaign performance and adjust strategies based on broader shopping patterns. The update aims to give brands deeper insights to optimize their advertising efforts on Amazon’s platform. Read more from MediaDailyNews.
Google Ads plans major AI Push in 2025
Google says its 2025 overhaul of Ads will focus on AI integration across Performance Max, Demand Gen, and Search products. The company claims these updates will introduce multimodal experiences and streamline ad creation with AI-powered tools. Google positions this shift as a move beyond traditional keyword targeting, aiming to enhance personalization and insights for advertisers. Read more from Search Engine Land.
YouTube TV vs. Fubo streaming bundle could be next streaming fight
Disney has announced plans to merge its Hulu + Live TV service with Fubo, aiming to create a formidable competitor to YouTube TV in the sports streaming arena. Disney will hold a 70% stake in the combined entity, which will operate under the Fubo name. This merger is expected to expand the combined service’s subscriber base to over 6 million, offering a comprehensive lineup of live sports and entertainment channels. This strategic move reflects Disney’s commitment to strengthening its position in the streaming market by focusing on live sports content. Read more from Sportico.
