Search ad spending surged in Q4 2024, with retail media leading: report
In Q4 2024, digital ad spending experienced significant growth across retail media, paid search, and paid social channels, according to an industry report. Retail media led with a 23% year-over-year increase, driven by a rise in impressions and clicks. These trends underscore the resilience of digital advertising amid economic challenges. Read more from Search Engine Land.
Streaming co-viewing strength: sports, premium programs
Recent data indicates that streaming platforms are experiencing higher co-viewing rates compared to traditional linear TV. On-demand over-the-top (OTT) content averages a co-viewing rate of 1.66 viewers per session, surpassing linear TV’s average of 1.38. The rise in co-viewing for streaming platforms suggests new opportunities for advertisers to engage multiple viewers at once, making premium content an increasingly valuable ad placement. Read more from MediaPost.
Trade Desk CEO Jeff Green on growth, Google, and more
In a recent interview, The Trade Desk CEO Jeff Green shared his outlook on the evolving media landscape, emphasizing the need for greater transparency and competition in ad tech. He voiced concerns over Google’s dominance, arguing that advertisers benefit when the industry embraces openness and choice. Green also highlighted the growing role of data-driven advertising and The Trade Desk’s focus on innovation to meet shifting market demands. Read more from AdExchanger.
What the women’s sports upswing means for advertisers in 2025
The surge in women’s sports popularity, highlighted by increased ticket sales and TV viewership in 2024, presents advertisers with new opportunities. Experts suggest that brands can capitalize by aligning with cultural trends, partnering with influential athletes, and engaging emerging fan bases. This shift in the sports landscape offers innovative ways to connect with diverse and growing audiences. Read more from The Current.
Super Bowl ad prices top $8 million as surge fuels Fox sales
Fox has announced that all advertising slots for Super Bowl LIX, scheduled for February 9, 2025, have been sold out, with 30-second spots fetching over $7 million each. This marks an increase from the $6.5 million average price in previous years, reflecting the enduring value advertisers place on the event’s massive viewership. Read more from Sportico.
