Google Search ad spend climbs 10% YoY, despite AI disruptions
Google search ad spend continues to climb, driven by strong performance in the retail and services sectors. Click-through rates have remained steady, while cost-per-click has shown moderate growth. The trend indicates sustained advertiser demand on Google’s platform, even as broader economic challenges persist. Read more from Search Engine Land.
Private label sales top $271 billion, up 3.9% from last year
Private label sales in the U.S. reached $271 billion in 2024, growing 3.9% year-over-year, according to the Private Label Manufacturers Association. This growth is driven by consumers seeking value and quality amid economic pressures, with private label products capturing over 19% of total CPG sales. This signals an opportunity for retailers to expand their own-brand offerings to meet shifting consumer preferences. Read more from MarketingDaily.
YouTube, Netflix, and Amazon Prime hit viewing records in December
December 2024 set new viewing records for YouTube, Netflix, and Amazon Prime Video, driven by holiday content, football games, and blockbuster releases. According to Nielsen’s Gauge report, streaming platforms collectively accounted for 40.2% of total TV usage, with YouTube maintaining the largest share at 10.5%. The data reflects the growing dominance of streaming platforms during key seasonal events. Read more from Nielsen.
3 ways the future of TV was on display at CES
Industry experts at CES 2025 highlighted the evolving future of TV, emphasizing the importance of personalized content and advanced targeting capabilities. With streaming platforms continuing to dominate, innovations like AI-driven recommendations and interactive ad formats are reshaping viewer experiences. Read more from AdWeek.
Digital live sports viewing in the U.S. will increase 21% by 2027: forecast
Live sports streaming in the U.S. continues to gain momentum, with 85% of sports fans now watching games via digital platforms, according to new data. The growth is fueled by streaming-exclusive deals and younger audiences prioritizing flexibility in how they consume content. Read more from The Current.
