TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 6/10/24
The Roku Channel tops Comscore's list of most popular FAST services A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming [...]
Top Takes: Week of 6/3/24
Is social media the new Google? Gen Z turn to Google 25% less than Gen X when searching Generational gaps in technology use are widening, with Generation Z showing a [...]
Top Takes: Week of 5/27/24
79% of U.S. households now own a smart TV There’s likely no greater indicator of streaming’s dominance than the rise of the smart TV. New data on the device’s presence [...]
Top Takes: Week of 5/20/24
Netflix is launching its own ad tech Netflix announced that its ad-supported plan now has 40 million monthly active users globally, up from 23 million in January. Considering that level of [...]
Top Takes: Week of 5/13/24
OpenAI launches new AI model GPT-4o and desktop version of ChatGPT OpenAI on Monday launched a new AI model and desktop version of ChatGPT, along with an updated user [...]
Top Takes: Week of 5/6/24
Appointment TV isn’t dead. It’s making a comeback on streaming platforms. When Netflix popularized the binge model a decade ago, it brought with it a new way to consume television. [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.