TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 7/22/24
Google Delays Chrome's Third-Party Cookie Phaseout to 2025 Google has delayed the phaseout of third-party cookies in Chrome to 2025 due to challenges in addressing feedback from the industry, regulators, and [...]
Top Takes: Week of 7/15/24
Time spent streaming surges to over 40% in June, the highest Share of TV Usage in the history of Nielsen’s The Gauge The month of June ushered in another blazing [...]
Top Takes: Week of 7/8/24
Google will remain the top destination for ad spend in the generative AI era "Traditional search continues to be dominated by Google. This year, Google’s search ad revenues will reach [...]
Top Takes: Week of 7/1/24
Travelers Just Want To Spend Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related products. According to [...]
Top Takes: Week of 6/24/24
Retail data is going global Global interest in retail data is increasing, with markets like Asia and brands worldwide recognizing its value. Predictive modeling and audience segmentation allow for tailored [...]
Top Takes: Week of 6/17/24
Streaming share reaches all-time high with 38.8% of TV Streaming's share of TV usage in the U.S. reached a record high in May in a new Nielsen report; FAST platforms [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.