TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 10/14/24
Google unveils AI-powered Google Shopping overhaul Google has unveiled an AI-powered overhaul of Google Shopping, aimed at enhancing personalization and search capabilities. The new features leverage AI to offer more [...]
Top Takes: Week of 10/7/24
Meta announces new video & AI features at Advertising Week Meta announced new AI-driven video features at Advertising Week 2024, aimed at enhancing the way advertisers create and optimize video [...]
Top Takes: Week of 9/30/24
Marketers expect AI to improve retail media recommendations Marketers are increasingly optimistic about the role of AI in improving retail media recommendations, anticipating more personalized and accurate product suggestions for [...]
Top Takes: Week of 9/23/24
Why retail media’s growth could change retail as you know it The future of retail advertising is shifting towards more data-driven approaches, with retailers leveraging first-party data to target consumers [...]
Top Takes: Week of 9/16/24
Survey: Most advertisers measure retail media success through performance metrics Advertisers are increasingly measuring the success of retail media through performance metrics like return on ad spend (ROAS), sales [...]
Top Takes: Week of 9/9/24
What is the Google antitrust trial all about? Google’s antitrust trial could reshape the digital advertising landscape, with major implications for ad tech and market competition. The case examines whether [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.