TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 1/13/25
TikTok's fight against going dark gains key support TikTok may delay its U.S. shutdown as discussions continue over its future operations in the market. The potential postponement could provide additional [...]
Top Takes: Week of 1/6/25
The year in data: What 2024’s key stats mean for marketers in 2025 The Current takes a look at how five trends in 2024 will impact marketers in 2025, including [...]
Top Takes: Week of 12/16/24
The future of cross-media measurement takes shape with AI and industrywide efforts Advancements in artificial intelligence are revitalizing traditional marketing mix modeling (MMM), enabling more precise cross-media measurement. AI enhances [...]
Top Takes: Week of 12/9/24
Research: Consumers like locally-targeted ad messaging A recent study reveals that 68% of US internet users feel local messaging from national brands makes ads more relevant, and reflects investment in [...]
Top Takes: Week of 12/2/24
The power of programmatic now showing at a movie theater near you In-cinema advertising is evolving with the integration of programmatic buying, enabling marketers to target moviegoers more precisely. Two [...]
Top Takes: Week of 11/25/24
The Trade Desk is building a CTV operating system called Ventura The Trade Desk has introduced Ventura, a new smart TV operating system designed to enhance the connected TV (CTV) [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.