TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 2/24/25
Retail media ad impressions surpass 75 billion During the 2024 holiday season, U.S. retail media ad impressions exceeded 75 billion for the first time, marking a 4% year-over-year increase. This [...]
Top Takes: Week of 2/17/25
Google lifts ban on fingerprinting for advertisers Google's recent policy update permits advertisers to utilize digital fingerprinting techniques, enabling more precise audience targeting across various devices, including smart TVs and [...]
Top Takes: Week of 2/10/25
YouTube surprise: CEO says TV overtakes mobile as “primary device” for viewing YouTube CEO Neal Mohan announced that viewers now watch over 1 billion hours of YouTube content daily on [...]
Top Takes: Week of 2/3/25
ChatGPT growing as a traffic referrer, reshaping search behavior: report ChatGPT is increasingly driving traffic to websites, having referred users to over 30,000 unique domains by November 2024. Notably, 70% [...]
Top Takes: Week of 1/27/25
Search ad spending surged in Q4 2024, with retail media leading: report In Q4 2024, digital ad spending experienced significant growth across retail media, paid search, and paid social channels, [...]
Top Takes: Week of 1/20/25
Google Search ad spend climbs 10% YoY, despite AI disruptions Google search ad spend continues to climb, driven by strong performance in the retail and services sectors. Click-through rates have [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.