TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 5/19/25
In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]
Top Takes: Week of 5/12/25
The Trade Desk announces OpenSincera The Trade Desk has unveiled OpenSincera, a new application designed to enhance transparency in digital advertising by providing comprehensive insights into ad quality and supply [...]
Top Takes: Week of 5/5/25
YouTube's audience outnumbers even its greatest rivals YouTube boasts 2.5 billion monthly active users globally, surpassing all other digital platforms, according to eMarketer's 2024 forecasts. This achievement is particularly notable [...]
Top Takes: Week of 4/28/25
IAB: Digital video to capture 58% share of TV/video ad spend in 2025 According to the Interactive Advertising Bureau (IAB), digital video advertising is projected to capture 58% of total [...]
Top Takes: Week of 4/21/25
3 takeaways from the Google ad tech monopoly ruling In a recent antitrust ruling, a U.S. federal judge determined that Google unlawfully monopolized key segments of the digital advertising market [...]
Top Takes: Week of 4/14/25
Google is found guilty of operating an ad-tech monopoly A U.S. federal judge ruled that Google illegally monopolized key segments of the digital advertising market. The court found that Google [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.