I possess a thirst for learning that can never be fulfilled. I’ve always recognized learning is a journey, not a destination. In the current media climate, it has never been more critical. Learning is evolution and the stubbornness to keep demanding more. Tactical media is evolving so rapidly that engaging with current trends has become a strategic necessity. The access to ever-increasing levels of data coupled with personalized media consumption trends has only proven that flexibility is key to any successful media strategy. Combining consumer media touchpoints with targeted messaging allows modern retailers to realize positive Return On Ad Spend (ROAS) with their media investments. Finding that sweet spot of an integrated media investment mix is the key to overall success.
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