I oversee all deployed technology to assist each department’s approved media execution. Since clear and direct communication is one of the key elements of successful media planning, deployment, and reporting, it is imperative that we utilize technology properly to collaborate with one another and our clients. Over the course of my more than 15 years with the agency, I have had the privilege of working in nearly all of our departments. This has provided me with a deep understanding of each position within the agency and provides a unique perspective when working to adapt technology to best serve the agency to implement holistic strategies in a simple, effective and accountable way. Ultimately, it is people and critical thinking that foster success and technology’s role in facilitating precise strategies and inspiring fresh insights.
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