I develop innovative digital media strategies by leveraging consumer data and combining it with adtech for our partners. I’m constantly guided by the mantra of “simple, simple, simple.” If we don’t make it simple, we leave our partner behind. In the current media cycle, the consumer content and decision journey is highly fragmented, which requires a strategic deployment of all media tactics. Digital media has now become a foundational tactic while also introducing streaming media to build unduplicated reach. Understanding today while keeping an eye on future trends allows us to best serve our partners. Additionally, I implement advanced attribution models to provide sophisticated reporting and analysis to each and every client.
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(717) 795-7990 x144 |
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