Anne Carnathan, Chief Executive Officer

When I joined the team 10 years ago, I had 25 years invested in the broadcasting industry. The mind-boggling media disruption in that short time has been staggering. Our job is to re-aggregate targeted consumers for retention and new growth. Every media dollar counts and our collaborative teams all have a voice at the table. We have to execute at the very highest levels now, with a keen eye on ‘what’s next’ in media tactics. At the same time, traditional media plays a different role but is no less critical in any holistic media strategy. We bring consumers out from behind screens and devices and place our clients at the forefront of navigating data and understanding purchasing power.

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