OUR TEAM

When I joined the team 10 years ago, I had 25 years invested in the broadcasting industry. The mind-boggling media disruption in that short time has been staggering. Our job is to re-aggregate targeted consumers for retention and new growth. Every media dollar counts and our collaborative teams all have a voice at the table. We have to execute at the very highest levels now, with a keen eye on ‘what’s next’ in media tactics. At the same time, traditional media plays a different role but is no less critical in any holistic media strategy. We bring consumers out from behind screens and devices and place our clients at the forefront of navigating data and understanding purchasing power.

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I develop innovative digital media strategies by leveraging consumer data and combining it with adtech for our partners. I’m constantly guided by the mantra of “simple, simple, simple.” If we don’t make it simple, we leave our partner behind. In the current media cycle, the consumer content and decision journey is highly fragmented, which requires a strategic deployment of all media tactics. Digital media has now become a foundational tactic while also introducing streaming media to build unduplicated reach. Understanding today while keeping an eye on future trends allows us to best serve our partners. Additionally, I implement advanced attribution models to provide sophisticated reporting and analysis to each and every client.

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Customer service efforts are at the heart of our company. I have been a part of the team for over 30 years, starting with the company in 1988. While media has been epically disrupted, I strive consistently to make sure that ‘service’ isn’t a buzz word, it’s one of our core missions. It’s one of the key differentials in our business model. I lead our company with a philosophy of high intelligence, high touch. We go much deeper in shepherding the client/agency deliverables process from the strategy to media execution to tangible results. As the integration of the media and data platforms have become more sophisticated, it is imperative to have constant partner interaction that produces a simple process that is simply understandable, precise, easy to communicate.

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As Chief Financial Officer, I am responsible for all aspects of controlling and forecasting the finances of the company. I have worked in all facets of the financial side of our business and have had the pleasure of being the CFO during a period of tremendous growth for the company, which we experienced over the last 10 years. There has been a huge amount of new media avenues that have increased the volume and complexity of our financial responsibilities. My focus is 100 percent on transparency followed closely by accuracy. That reinforces our trust at the heart of all our relationships.

	(717) 795-7990 x133

I oversee the print planning and buying while transforming traditional print-only strategies into our main vision, integrated media communications. We have seen tremendous growth in retail and digital by developing a robust, data-driven approach to our hyperlocal media services. My passion is to help companies make better, faster, more informed decisions by thoroughly analyzing media and data to grow within a diverse, evolving marketing environment. It’s incredible to see print placement rapidly evolve to data and targeting. I am a client advocate with a passion for driving positive change and accountability.

	(717) 795-7990 x161
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I possess a thirst for learning that can never be fulfilled. I’ve always recognized learning is a journey, not a destination. In the current media climate, it has never been more critical. Learning is evolution and the stubbornness to keep demanding more. Tactical media is evolving so rapidly that engaging with current trends has become a strategic necessity. The access to ever-increasing levels of data coupled with personalized media consumption trends has only proven that flexibility is key to any successful media strategy. Combining consumer media touchpoints with targeted messaging allows modern retailers to realize positive Return On Ad Spend (ROAS) with their media investments. Finding that sweet spot of an integrated media investment mix is the key to overall success.

	(717) 795-7990 x125
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