News Release

Mechanicsburg, PA (February 6, 2023) – Anne E. Carnathan, President and CEO of Universal Media Inc. (UMI), a media strategy firm headquartered in Mechanicsburg, PA, is pleased to announce the promotions of Kyle Cook, Executive Vice President, Media Strategy; Mark Jones, Senior Vice President, Integrated Process and Development; and Colin Cross, Director of Social Activation.

“We have experienced exponential growth in the past two years across our client portfolio in a myriad of verticals including retail, transportation, health care, entertainment, and Consumer Packaged Goods. Our incredible team is poised to exceed our clients’ specific goals and objectives in 2023 and beyond,” says Carnathan.

“Kyle Cook, a key member of our executive leadership team, brings a knowledge and experience in emerging omnichannel technologies that enables us to be first to embrace new technological advances that integrate client data and apply it to holistic media strategies. His vision and ability to articulate the media strategy in simple, understandable ways for clients to profitably grow is essential to UMI’s growth trajectory. He has the innovation and vision that prepares UMI for ‘What’s Next’ and is the architect of our strategies,” says Carnathan.

Collaborating with Cook, Mark Jones manages operations and process management. “Mark has the deepest and most comprehensive knowledge of UMI’s services. He is always looking for greater efficiencies and examining our partner work with a scientist’s eye, distilling it into a process with companywide systems that execute seamlessly and flawlessly. Together, their outstanding leadership and performance inspires steady, fulfilling client growth and deeper relationships,” says Carnathan.

As Director of Social Activation, Colin Cross and his team leverage opportunities and brand influence in the social landscape with the fresh eyes of a digital native. “Highly accessible, nimble, and responsive, Colin and his team monitor every social media platform, assessing impact and ensuring the target audience is being efficiently met and results are tangible.”

“Through our sustained growth, UMI offers an infinite runway to build a career, work with some of the country’s most respected brands, and execute at the highest levels with a keen eye on media tactics,” says Cook.

“The best parts of life are achieved with others you respect, trust, and admire. With our promotions, we know that many more highly qualified team members will be moving into new positions of influence and leadership as well. Seeing all of us flourish as leaders is the ultimate professional reward,” says Jones.

Universal Media, Inc. (UMI) was founded in 1986 by three advertising professionals, creating one of the largest and fastest-growing independently owned strategic media placement companies in the U.S. Specializing in strategic planning, research, and media buying, family-owned UMI provides a full suite of integrated planning, placement, and reporting services across all forms of paid media. Our meticulously executed data-driven campaigns offer our clients real results. We know the industry, and more importantly, we know how to get the most for your advertising dollars.

Get to know us at, Facebook, Twitter, LinkedIn, and the Grit & Gravitas Podcast—co-hosted by UMI President and CEO Anne Carnathan, or give us a call at (717) 795-7990.

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