NEWS
Top Takes: Week of 4/1/24
Audio and retail are getting in tune with one another In September, eMarketer projected that digital audio would account for a fifth of time spent with digital media in the [...]
Top Takes: Week of 3/25/24
Google Completes March Spam Update, Core Update Continues Google has completed its spam update rollout, which targeted AI-generated content, expired domain misuse, and authority abuse. The core update, incorporating the [...]
Top Takes: Week of 3/18/24
Analyst Calls 2024 The Year Linear TV Advertising Officially Broke Michael Nathanson, senior research analyst at MoffettNathanson, has declared 2024 will likely be the year linear TV advertising officially breaks. [...]
Top Takes: Week of 3/11/24
What we’re seeing a week into the Google March 2024 core and spam updates The Google March 2024 core and spam updates have caused significant activity in search rankings, with both [...]
Top Takes: Week of 3/4/24
Ad Price Inflation Continues To Decelerate, TV Remains Deflationary Even as U.S. consumer price inflation has begun moderating, advertisers, planners and buyers are seeing their costs move in the opposite [...]
Top Takes: Week of 2/26/24
The latest data shows organizations are happy with retail media, but there’s room for improvement For 77% of US organizations, retail media has either met or exceeded KPI expectations, according [...]
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