NEWS

Is social media the new Google? Gen Z turn to Google 25% less than Gen X when searching  Generational gaps in technology use are widening, with Generation Z showing a [...]

79% of U.S. households now own a smart TV  There’s likely no greater indicator of streaming’s dominance than the rise of the smart TV. New data on the device’s presence [...]

Netflix is launching its own ad tech Netflix announced that its ad-supported plan now has 40 million monthly active users globally, up from 23 million in January. Considering that level of [...]

OpenAI launches new AI model GPT-4o and desktop version of ChatGPT  OpenAI on Monday launched a new AI model and desktop version of ChatGPT, along with an updated user [...]

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.  When Netflix popularized the binge model a decade ago, it brought with it a new way to consume television. [...]

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%  Despite concerns about privacy laws, attribution loss and economic instability, advertisers keep investing heavily in online ads — with [...]