NEWS

The Trade Desk is building a CTV operating system called Ventura  The Trade Desk has introduced Ventura, a new smart TV operating system designed to enhance the connected TV (CTV) [...]

Worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level by 2026 Worldwide B2B digital ad spending is projected to reach $70.65 billion in 2026, surpassing pre-pandemic levels. [...]

Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows  Recent research by The Trade Desk Intelligence reveals that connected omnichannel advertising campaigns are significantly more effective [...]

Nielsen gets shot in the arm from MRC's livestream accreditation  The Media Rating Council (MRC) has accredited Nielsen’s integration of first-party live-streaming data into its National Television service, making [...]

Meta takes step to replace Google index in AI search  Meta has introduced its own AI-based search technology to reduce reliance on Google, integrating features designed to enhance user experience [...]

Instagram launches new profile cards  Instagram has introduced new Profile Cards, allowing users to easily share their profiles across the app and in other digital spaces. These customizable cards make [...]