NEWS
Top Takes: Week of 8/5/24
Roku, Trade Desk ink ID Graph deal for streaming ads Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s premium streaming inventory. This privacy-centric [...]
Top Takes: Week of 7/29/24
Paris Olympics viewership soars 79% to 34.5 million viewers The 2024 Paris Olympics attracted 34.5 million viewers over the first three days, a 79% increase from the Tokyo Olympics. NBCUniversal’s [...]
Top Takes: Week of 7/22/24
Google Delays Chrome's Third-Party Cookie Phaseout to 2025 Google has delayed the phaseout of third-party cookies in Chrome to 2025 due to challenges in addressing feedback from the industry, regulators, and [...]
Top Takes: Week of 7/15/24
Time spent streaming surges to over 40% in June, the highest Share of TV Usage in the history of Nielsen’s The Gauge The month of June ushered in another blazing [...]
Top Takes: Week of 7/8/24
Google will remain the top destination for ad spend in the generative AI era "Traditional search continues to be dominated by Google. This year, Google’s search ad revenues will reach [...]
Top Takes: Week of 7/1/24
Travelers Just Want To Spend Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related products. According to [...]
Grit & Gravitas Podcast