NEWS
Top Takes: Week of 8/19/24
July exhibits rare upswing in TV viewing, amplified by streaming Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and [...]
Top Takes: Week of 8/12/24
U.S. adults spend most social media time on Facebook, but Gen Z prefers TikTok A recent report shows that U.S. adults still spend the most time on Facebook, but Gen [...]
Top Takes: Week of 8/5/24
Roku, Trade Desk ink ID Graph deal for streaming ads Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s premium streaming inventory. This privacy-centric [...]
Top Takes: Week of 7/29/24
Paris Olympics viewership soars 79% to 34.5 million viewers The 2024 Paris Olympics attracted 34.5 million viewers over the first three days, a 79% increase from the Tokyo Olympics. NBCUniversal’s [...]
Top Takes: Week of 7/22/24
Google Delays Chrome's Third-Party Cookie Phaseout to 2025 Google has delayed the phaseout of third-party cookies in Chrome to 2025 due to challenges in addressing feedback from the industry, regulators, and [...]
Top Takes: Week of 7/15/24
Time spent streaming surges to over 40% in June, the highest Share of TV Usage in the history of Nielsen’s The Gauge The month of June ushered in another blazing [...]
Grit & Gravitas Podcast